Source: Techmeme
Google’s integration of Veo into its ad platform signals the decisive shift from AI as a novelty tool to AI as infrastructure for content production at scale—the real winner here isn’t creative democratization but the collapse of friction between intent and execution, which locks advertisers deeper into Google’s ecosystem while devaluing professional creative work. This move reveals the actual endgame: whoever controls the conversion funnel (search → creative → placement) controls the entire advertising supply chain, making AI a competitive moat rather than a commodity.